Penn State Health System

The Penn State Health System is a patient-centric organization — and they wanted their websites to reflect that. Through our research phase we gained a solid understanding of each unique audience's needs when visiting the sites. From there we designed and developed an improved experience to help them effectively achieve their online goals.
Overview
Skills Practiced
-
UX
-
Visual
-
Responsive
-
Style System & Photography Direction
-
Front End Development Liaison
Awards

Penn State Health
Best site Design
​
Penn State Children's Hospital
Best Internet Homepage
Best Mobile Site
​
Penn State College of Medicine
Best Education Mobile Website
​
Penn State College of Medicine
Websites - School / University
Penn State College of Medicine
Websites - Responsive / Mobile Design
​
Penn State Children's Hospital
Websites - Health / Human Resources
​

Responsive Website Redesign for the Children's Hospital, College of Medicine, and Penn State Health.
Penn State Health:
-
Clear pathways to top tasks: secure portal, finding a doctor, and planning a visit
-
Initial research revealed that patients often approached finding care by researching their condition. So we combined their multiple services and content into “Condition Hubs” to help patients “connect the dots.”
College of Medicine:
-
Focused content on the essay-based and interview portions of the application process where students relied on sites most
-
Concentrated on telling the story of what it was truly like to be a Penn State College of Medicine student (lifestyle photography, quotes, data and blog)
Children's Hospital
-
Focused on aiding parents and caregivers during this stressful time through a direct, honest, and positive voice; and clearly addressed specific needs such as what to expect, what to do, where to park and other high frequency questions.
-
Additional emphasis on referring physicians' needs, such as key talking points with patients.
Skills Utilized
-
UX
-
Visual
-
Responsive
-
Style System & Photography Direction
-
Front End Development Liaison
Awards

Penn State Health
Best site Design
​
Penn State Children's Hospital
Best Internet Homepage
Best Mobile Site
​
Penn State College of Medicine
Best Education Mobile Website
​
Penn State College of Medicine
Websites - School / University
Penn State College of Medicine
Websites - Responsive / Mobile Design
​
Penn State Children's Hospital
Websites - Health / Human Resources
​

