While integrated health systems like Geisinger are comprised of multiple business units with unique goals, customers generally see them as one brand entity. 

Working with stakeholders across all four business units we helped define a shared vision, matched the experience to the user's mental model of a singular brand, and focused on guidance and support for decision making. 

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The site now has a consistent look and feel, clear pathways between entities, and integrates new technology such as urgent care wait times. We also leveraged Sitecore's contextual marketing components to lay the foundation for dynamic and rule based content personalization. 

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In addition, we created a design system of Sitecore page templates and components resulting in a new, scalable web and marketing platform that both enriches the customer experience and drives business results.

Overview